Strategic Marketing Support & Innovation

In-Form Solutions offers a full range of marketing services tailored to suit your business needs; this can be at a strategic board level, developing your marketing plans in line with the overall business strategy whilst understanding the needs of your marketplace. Alternatively, we can be another pair of hands, offering practical support, for example undertaking some market research, support with branding, communications, promotions and events.

As with all marketing, the important issue is ensuring that the business is targeting what it needs at that point in time and over a campaign.

In-Form Solutions can work with your existing marketing and communications department to provide extra support, or be your outsourced marketing department, and can be either on a one-off or ongoing basis.

Our process is to

In-Form Solutions are able to support with:

• Business plans.
• Strategic marketing plans.
• Marketing actions plans.
• Product Strategy, planning and development.
• Go to Market Strategy including Coalition strategy.
• Developing an effective Communications Strategy. 
• Understanding and be informed of your market through effective market research.
• Identify your marketing strategy.
• Setting of marketing objectives in line with your overall business objectives.
• Prepare your marketing plan.
• Setting of the action plan including budget with suitable control measures and reporting of success;
• Implement your marketing action plans.
• Carry out your marketing activity acting as your outsourced marketing department;
• Report and evaluate results.
• Providing regular analysis of campaigns, website statistics, and many more with feedback on success;
• Take corrective action.
• Analysing success of campaigns, continually adapting to business and market changes;

In-Form Solutions has supported the NHS and overseas organisations with producing marketing plans, undertaking specific market research for example in the Private Patient marketplace, research into the NHS market entry, innovation campaigns and event management as well as writing a number of Communication Strategies. We have very recently supported a leading Commissioning Support Unit with its marketing strategy to prepare for integrated care and the new STP world.