Small enough to be personal, big enough to cope.
In-form and be informed.

In-Form Solutions is led up by an experienced team with real world experience of consistently delivering positive and successful outcomes to their partners, both in good times and in bad. We provide a diverse range of multi disciplinary managerial skills and expertise to you with the aim of delivering successful outcomes and solutions. All our assignments are supported by our management team and robust infrastructure and quality systems so you can be assured of an effective and personal service. Our team is proud to provide effective solutions to their partners and they thrive on their personal reputation, integrity and performance.

Some members of our team, these being John Griffiths, Steve Kelly and Liz Heath have been accredited consultants by the Health Service Executive in the Republic of Ireland through our partners Adaptive. 

David Poynton

David is a highly skilled, competent and professional Chairman and highly experienced Finance Director, accustomed to working in a political and challenging environment. As a Finance Director of many multi agency and high profile NHS organisations mainly in the West Midlands, David thrives on dealing with complex issues; has excellent people management skills and a proactive leadership style. Throughout his career, David has been responsible for managing significant change. He has led innovation and not been afraid to take calculated risks and move organisations both large and small forward.

David has also helped shape the careers of key staff and led Board development sessions for a substantial number of organisations and has played an active part in corporate decisions whilst taking personal responsibility for his actions. David is very much a hands on person who is successful in achieving successful outcomes both within and outside the NHS. As a past National Chair of HFMA and a leader of many successful national initiatives, David's reputation of delivery and performance is of national repute. As a part time Chair of In-Form Solutions Ltd, David drives and steers the progress of the company to deliver effective informed solutions to you as our partner.

David was recently until the end of March 2019, a Non-Executive board member of University Hospitals Coventry and Warwickshire NHS Foundation Trust, chairing their Audit Committee and was also a member of the Finance and Performance Committee.

David can be contacted at


View David Poynton's CV

John Griffiths

John has over 30 years of experience in change management and service planning for over a hundred organisations. He is uniquely skilled at leading the drive for change towards improved efficiency and innovation within a wide variety of settings including the NHS, private healthcare and a number of local government, commercial and overseas organisations. John prides himself in being an adaptable, flexible and a hard working team player. He enjoys engaging partners by contributing to the development of both the organisation and that of individuals. A strong negotiator of contracts, from both sides, and a firm believer in seeking a “win win” position for all parties and securing long lasting relationships. This ability, combined with his successful delivery record has meant that clients regularly call upon him time and time again.

Within England, John has supported a number of NHS commissioning organisations including CCG’s, an ICS with COVID-19 as well as a wide variety of Foundation and NHS Trusts providing acute, mental health and community services including undertaking a number of NHS England sponsored QIPP Reviews at an extensive number of CCG's. He has also worked with the Welsh NHS, planning, commissioning and supporting many of their delivery programmes. Further afield, he has successfully planned and implemented a number of programmes in the Republic of Ireland, The European Commission, the Channel Islands, the Isle of Man and Spain. He continues to support the Government of Gibraltar, the Channel Islands as well as some organisations in Ireland. Recently, John has undertaken an extensive number of QIPP Reviews as part of an NHS England initiative and has supported the transformation of community services as part of the "St Helens Cares" programme.

In his personal time, John actively contributes to the community and has until this year for the last 10 years been Vice Chair of Governors and Head of Discipline for a leading "Outstanding" teaching school academy - the Arthur Terry School Learning Partnership. He has also enjoyed the role of Team Manager and is currently a Committee Member of one of the nations best and most famous athletic clubs Birchfield Harriers and regularly contributes to many charities and fund raising events. John is also Chair and Trustee for South East Staffordshire Citizens Advice.

John can be contacted at or for any confidential e-mails


View John Griffiths's CV

David Milner

David has over 35 years of NHS experience including 20 years at board level. David whilst Director of Finance at South East London Strategic Health Authority delivered financial balance across the whole economy which included Guys & St Thomas', Kings, South London & the Maudsley and Lewisham Trusts for over a number of years. David has always ensured that there was a high level of financial competence across the whole economy and pro-actively supported colleagues through turnaround. He brokered a number of difficult situations and was always respected to deliver change. David has also extensive experience of hands on finance, reporting at Board level and introducing new systems of financial control, budget setting, regulation and reporting. David has also contributed to national finance groups and has also been a CIPFA examiner.

David can be contacted at

View David Milner's CV

Nick Gerrard

Nick, a highly experienced CIPFA qualified NHS Finance Director with over 20 years at Board level, has a wealth of acute, community and mental health service experience of financial governance, performance management, strategic and capital planning, estates, procurement, financial recovery and turnaround, contracting and cost improvement planning and delivery.

Nick, a CIPFA qualified accountant and HFMA mentor often acting as Trust Chief Executive on a number of occasions and chairing a number of regional and national procurement and finance groups, is a highly thought of NHS Finance Director who has successfully supported a number of highly challenged NHS organisations. As well successfully leading a Financial Recovery Plan ahead of schedule, Nick has mentored senior NHS finance colleagues with their career paths and has supported the development of new highly innovative services such as East Kent Beautiful Information in which NHS Improvement (NHSI) has endorsed. A firm supporter of the NHS and public services, Nick provides the team and our clients with highly valued financial and executive support.  

Nick has recently been successfully supporting a number of challenged NHS Foundation Trusts in conjunction with NHSI with developing and implementing their Financial Recovery Plans including Medway NHSFT, Isle of Wight NHSFT and Hampshire Hospitals NHSFT. Nick was also Project Director for the development of an Impact Assessment for Sussex STP and has supported our partners at 4OC on a number of assignments.

Nick as well as a keen golfer and football supporter is a Member of Essex University Audit & Risk management Committee and Governor and Chair of Audit Committee for Colchester Sixth Form College.

Nick can be contacted at or for confidential and sensitive e-mails.


View Nick Gerrard's CV

Steve Kelly

Steve has a wealth of experience of undertaking a wide variety of health care assignments both in the UK and overseas. Steve has built a national reputation of NHS Person Level Costing, Reference Costing and Service Line Reporting / Management and has led a number of nationally high profile assignments in these fields. Additionally, Steve has prepared and evaluated a number of large business cases and costed a number of major service re configurations, some health economy wide.

Steve is currently supporting the Government of Jersey with implementing a new PLiCs System covering acute, mental health and community services along with the development of its cost improvement programme and is developing this across other areas such as Education. Not only is this calculating individual person costs which can be benchmarked against other similar providers, but this is supporting the Cost Improvement Programme across the whole of the island. Steve is also advising Gibraltar Health Authority with their Service Line Reporting and costing processes as well as supporting a number of NHS Trusts.

Steve can be contacted at or for confidentially sensitive e-mails.


View Steve Kelly's CV

Andrew Hartshorn

Andrew is an executive level manager, with over 30 years’ management/board level experience in public and private sector organisations. 

Andrew has been a Main Board member of techUK (2015-2017), Chair/ Vice Chair of techUK’s Health and Care Council (2010-2015) and Treasurer of the British Computer Society’s Health Executive (2012-2014).

In consulting, Andrew has operated at Director/ Partner level for over 23 years, largely supporting public sector organisations undertaking a wide variety of high profile assignments including complex Organisational Change, Digital Strategy, Business Cases and Services/ Solutions Procurement. He has advised extensively across the UK within the NHS, Central and Local Government, Police Forces, Commercial Companies as well as internationally in Europe, Canada and Singapore.

Andrew is currently supporting NHS Wales with developing and implementing a major procurement programme.

Andrew is also a PRINCE 2 qualified practitioner in Project Management.

Andrew can be contacted at or for confidential e-mails.


View Andrew Hartshorn's CV

Jill Griffiths

Jill is a member of the Chartered Society of Physiotherapy has been practising for over 20 years in a number of hospitals in the West Midlands. More recently, Jill has been engaged in a number of In-Form Solution assignments by providing effective solutions and best practice to our new partners. Jill's role is to support the team by providing operational and clinical support including commissioning and service delivery.

Jill has recently in March 2019 won a number of clinical awards at the University Hospitals Birmingham Foundation NHS Trust in new innovative ways of providing care and pathway redesign.

Jill can be contacted at


Penny Venables

Penny is an experienced Chief Executive, Executive and Non-Executive Director with over 20 years’ board experience in the public and not for profit sectors, including within the NHS.

She has extensive experience in leading large (£350m+) and smaller organisations, including those with financial pressures.

Penny has established effective Board governance in the public sector, charitable and social enterprise sectors, including setting up of boards and sub-committees and she is experienced in maintaining compliance and the implementation of risk management systems in corporate and clinical settings.

She has an excellent record of managing risk, building teams, leading change and improving experience and outcomes for service users and patients in complex political environments at a local and national level. Penny’s consultative, diplomatic and empathetic approach is key to her success and is particularly relevant in developing strong stakeholder relationships and creating partnerships.

Penny can be contacted at:

View Penny Venables's CV

Carl Usher

Carl is an experienced Chief Finance Officer and Consultant who has worked in financial management and professional advisory services for over 30 years.

He is effective at leading and working in high performing teams at executive level and has extensive experience of projects in both the public and private sectors.  He has worked in the UK and internationally. 

Carl is a specialist in financial management improvement, finance transformation, programme management, governance, risk management, business planning, process improvement and change management.  As Director of Finance/CFO, he was instrumental in establishing NHS Midlands & Lancashire Commissioning Support into a highly successful, viable and customer focused business whilst maintaining high standards of control and corporate governance. 

Carl was a previous finalist in the HFMA Finance Director of the year.

View Carl Usher's CV

Hazel Potter

Hazel is an experienced, senior project, bid and procurement manager with over 20 years of commercial knowledge. She is skilled in engaging with stakeholders at all levels through to board level and managing multiple, and often competing, demands within projects to a successful conclusion.

Hazel has an excellent understanding of the public sector including health, local government, central government and arm’s length bodies. She has strong procurement knowledge, including the EU regulations, OJEU and a wide range of UK government and EC frameworks, as well as the contracts arising out of these processes. She is experienced throughout the full procurement lifecycle, from both a supplier and a client perspective including RFP and evaluation framework development.

She is accomplished in identifying areas for savings within existing contracts, enabling clients to realise the full value from them.

Hazel is also experienced in reviewing and redesigning processes for clients, leading to improved efficiencies.

Hazel can be contacted at


View Hazel Potter's CV

Peta Poynton

Peta an accomplished HR Director with over 20 years experience of working in large teaching hospitals and community trusts has a wealth of experience of most HR matters and service reorganisation and transformation. As a past winner of the NHS Human Resource Director of the Year award, Peta is seen as one of the UK’s leading authority on NHS HR matters. As well as service redesign and Trust merger, Peta is also highly experienced in skill mix management, recruitment and retention of staff including Nursing staff, sickness and performance and many cost improvement initiatives. 

Peta has recently led and undertaken a number of HR Disciplinary Investigations within a number of acute and mental health Trusts. 

Peta can be contacted at or through nhs net e-mail for confidential e-mails at




View Peta Poynton's CV

Charles Harris

Charles a highly experienced NHS Commissioner and Contracts lead has wealth of experience of working with commissioners with the development of integrated care, service reviews, contract lead and QIPP reviews. Charles is very much outcome focused, commercially aware and provides practical support to both commissioners and providers throughout the NHS.

Charles has also undertook a number of high profile roles at Board level including Director of Commissioning in the NHS as well as being an active Trustee of Mind.

Charles has recently undertaken an assignment in Trafford CCG supporting their team with developing their QIPP programme and is also supporting Sussex STP by undertaking an Impact Assessment.

Charles can be contacted at or for confidentially sensitive e-mails.

View Charles Harris's CV

Nigel Hopps

Nigel is an experienced and successful leader with over 30 years of experience both as a management consultant and within the NHS. He is an expert in change management and has led or supported the delivery of key programmes including the Productive Series and Electronic Booking. He has successfully developed and managed healthcare consultancy practices focussing on strategic planning and delivery, organisational development and large scale change management, service reviews and the preparation of business cases. Nigel has worked with a wide range of clients including the Department of Health, Monitor, NHS England, Commissioners, Provider Organisations and Health Education England.

Nigel can be contacted at or for any confidential e-mails

View Nigel Hopps's CV

Ben Griffiths

Ben a Data Analyst and Project Manager, supports the In-Form Solutions team and our clients with project management, research and analysis including information governance. Ben a PRINCE 2 qualified practitioner and AAT part qualified finance manager has experience of system design, project and performance management. Ben was part of our Innovation Programme team which generated new innovative ideas for service improvement in hospitals. He has also been part of the team undertaking a programme of QIPP Reviews. More recently, he has collaborated with a number of clients assisting them with completing their NHS Digital Information Governance Toolkit submissions as well as supporting St Helens CCG with the Community Services transitional planning. 

Ben is a key member of our commissioning team for the Channel Islands and Gibraltar producing monthly contract management performance reports and quarterly reconciliations.

Ben can be contacted at or for any confidentially sensitive e-mails.

View Ben Griffiths's CV

Rob Kirton

Rob a fellow of the Chartered Association of Certified Accountants is an experienced executive leader with lots of Board level experience including in undertaking the roles of Chief Executive, Non-Executive and Finance Director of some highly visible organisations in the NHS and charity sectors, covering broad portfolios including finance, procurement, performance, information management, estates, and risk. Rob has undertaken a diverse range of assignments including reviewing budgets, budget setting, impact assessments, QIPP delivery, business cases and financial recovery. Rob provides our team with a wealth of experience and expertise and relish's the role of undertaking multi disciplinary reviews.

Rob recently successfully completed the production of an Impact Assessment for Sussex STP and supporting Gibraltar Health Authority's finance function and has supported the production of the operational plan and estimates for 2020/21. Rob is also currently supporting the Isle of Wight Health Care Trust with the development of a Full Business Case as part of their strategic long term plan.

Rob can be contacted at or for confidentially sensitive e-mails.


View Rob Kirton's CV

Dawn Bond

Dawn Bond is our Business Manager who is based in our Lichfield Office. Dawn's role is to support the business development of the company by supporting our bid management process and quality management.

Dawn also helps support and co-ordinate our team and our extensive portfolio of international clients, and is a key member of the commissioning team for the Channel Islands and Gibraltar

Dawn was instrumental in supporting our team gaining the ISO9001 certification and continues the management of the Quality System.

Dawn has also supported a number of clients with completing their Data Security Protection (DSP) applications.

Dawn is AAT qualified and has extensive experience of financial packages including SAGE, and QuickBooks as well as comprehensive knowledge of business management processes, Finance, GDPR, Information Governance, budget management and contracting.

Dawn can be contacted at or for confidentially sensitive e-mails.


View Dawn Bond's CV

Liz Heath

Liz is a highly skilled marketing and communications professional with a wealth of experience in the independent and public healthcare sectors including the NHS, Private Hospital Groups as well as a number of overseas organisations.

Liz is an integral part of the In-Form Solutions team and has supported with the strategic management and planning of both commercial and NHS private patient units, including the development of a number of communication plans.

Liz can be contacted at

View Liz Heath's CV

Stuart Reynolds

Stuart is a true professional in his field, with strong academic foundations and considerable practical experience whose expertise and experience is drawn on by relevant Government departments. A source of advice and support who has taken a lead in sector specific bodies. Keen to apply his accumulated expertise and experience to the considerable benefit of those employing him and in turn provide him with enhanced career satisfaction.

View Stuart Reynolds's CV

Darren Poynton

A highly experienced ACA Finance E with significant exposure both within the UK and globally. A proven record as a trusted member of a number of senior management teams working in both high growth and established organisations across many different media sectors. Has identified and introduced many financial management improvements within businesses and developed different commercial opportunities.

Has led successful acquisitions, secured new shareholder investment and negotiated important commercial agreements. Accustomed to working in challenging environments, dealing with and solving complex issues and engaging with other professionals in tackling these issues. 

Adam Suter

Adam is our Strategic Digital Consultant with over 15 years’ experience in supporting private and public-sector organisations. With a background in creative services, Adam has a broad range of skills in all things digital – from research and design through to analysis and reporting; taking a hands-on approach with all projects.

Adam utilises his knowledge of Information Technology and Digital Marketing to support In-Form Solutions and our clients with a wide range of on-screen and tangible marketing solutions.

Adam can be contacted at

Sharon Louca

Sharon is our Quality Manager who co-ordinates and manages our Quality Management Schemes and processes. Sharon has a wealth of professional expertise whose experience of administering management systems to British Standard Quality for organisations from small to large covering all industry sectors and supports a number of clients with developing their quality management systems.

Sharon can be contacted on

Denise Edwards

Denise is a dynamic and tenacious Project Manager Lead with extensive NHS and Utilities experience.

She has a breadth of experience in change and project management involving business process improvement and transformation in the public and private sector.

Denise has a ‘hands on ‘ approach and was instrumental on a project to review the inflight programme to assure the strategic alignment across Health and Social Care partners in South Cheshire.

View Denise Edwards's CV

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    +44 (0)1543 560 280

  • Head Office

    Lichfield Business Village
    The Friary, Lichfield
    WS13 6QG
    United Kingdom

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