Small enough to be personal, big enough to cope.
In-form and be informed.

In-Form Solutions is led up by an experienced team with real world experience of consistently delivering positive and successful outcomes to their partners, both in good times and in bad. We provide a diverse range of multi disciplinary managerial skills and expertise to you with the aim of delivering successful outcomes and solutions. All our assignments are personally managed by our Management Team so you can be assured of an effective and personal service. Our team is proud to provide effective solutions to their partners and they thrive on their personal reputation, integrity and performance.

Some members of our team, these being John Griffiths, Steve Kelly and Liz Heath have been accredited consultants by the Health Service Executive in the Republic of Ireland through our partners Adaptive. We are also, as a company, accredited to a number of UK Government Framework Agreements.

David Poynton

David is a highly skilled, competent and professional Chairman and highly experienced Finance Director, accustomed to working in a political and challenging environment. As a Finance Director of many multi agency and high profile NHS organisations mainly in the West Midlands, David thrives on dealing with complex issues; has excellent people management skills and a proactive leadership style. Throughout his career, David has been responsible for managing significant change. He has led innovation and not been afraid to take calculated risks and move organisations both large and small forward.

David has also helped shape the careers of key staff and led Board development sessions for a substantial number of organisations and has played an active part in corporate decisions whilst taking personal responsibility for his actions. David is very much a hands on person who is successful in achieving successful outcomes both within and outside the NHS. As a past National Chair of HFMA and a leader of many successful national initiatives, David's reputation of delivery and performance is of national repute. As a part time Chair of In-Form Solutions Ltd, David drives and steers the progress of the company to deliver effective informed solutions to you as our partner.

David can be contacted at


View David Poynton's CV

John Griffiths

John has over 25 years of experience in change management and service planning for over a hundred organisations. He is uniquely skilled at leading the drive for change towards improved efficiency and innovation within a wide variety of settings including the NHS, private healthcare and a number of local government, commercial and overseas organisations. John prides himself in being an adaptable, flexible and a hard working team player. He enjoys engaging partners by contributing to the development of both the organisation and that of individuals. A strong negotiator of contracts, from both sides, and a firm believer in seeking a “win win” position for all parties and securing long lasting relationships. This ability, combined with his successful delivery record has meant that clients regularly call upon him time and time again.

Within England, John has supported a number of NHS commissioning organisations including CCG’s as well as a wide variety of Foundation and NHS Trusts providing acute, mental health and community services including undertaking a number of NHS England sponsored QIPP Reviews at an extensive number of CCG's. He has also worked with the Welsh NHS, planning, commissioning and supporting many of their delivery programmes. Further afield, he has successfully planned and implemented a number of programmes in the Republic of Ireland, The European Commission, the Channel Islands, the Isle of Man and Spain. He continues to support the Government of Gibraltar, the Channel Islands as well as some organisations in Ireland.

In his personal time, John actively contributes to the community and has until this year for the last 10 years been Vice Chair of Governors and Head of Discipline for a leading "Outstanding" teaching school academy - the Arthur Terry School Learning Partnership. He has also enjoyed the role of Team Manager and Committee Member of one of the nations best and most famous athletic clubs in Europe Birchfield Harriers and regularly contributes to many charities and fund raising events. John has recently been appointed as a Trustee for the SE Staffordshire CAB.

John can be contacted at or for any confidential e-mails


View John Griffiths's CV

David Milner

David has over 35 years of NHS experience including 20 years at board level. David whilst Director of Finance at South East London Strategic Health Authority delivered financial balance across the whole economy which included Guys & St Thomas', Kings, South London & the Maudsley and Lewisham Trusts for over a number of years. David has always ensured that there was a high level of financial competence across the whole economy and pro-actively supported colleagues through turnaround. He brokered a number of difficult situations and was always respected to deliver change. David has also extensive experience of hands on finance, reporting at Board level and introducing new systems of financial control, budget setting, regulation and reporting. David has also contributed to national finance groups and has also been a CIPFA examiner.

David can be contacted at


View David Milner's CV

Steve Kelly

Steve has a wealth of experience of undertaking a wide variety of health care assignments both in the UK and overseas. Steve has built a national reputation of NHS Patient Level Costing, Reference Costing and Service Line Reporting / Management and has led a number of nationally high profile assignments in these fields. Additionally, Steve has prepared and evaluated a number of large business cases and costed a number of major service reconfigurations, some health economy wide.

Steve is currently supporting the States of Jersey Health & Social Services Department with implementing a new PLICs System covering acute, mental health and community services.

Steve can be contacted at or for confidentially sensitive e-mails.


View Steve Kelly's CV

Nick Gerrard

Nick, a highly experienced NHS Finance Director with over 20 years at Board level, has a wealth of acute, community and mental health service experience of financial governance, performance management, strategic and capital planning, estates, procurement, financial recovery and turnaround, contracting and cost improvement planning and delivery.

Nick, a CIPFA qualified accountant and HFMA mentor often acting as Trust Chief Executive on a number of occasions and chairing a number of regional and national procurement and finance groups, is a highly thought of NHS Finance Director who has successfully supported a number of highly challenged NHS organisations. As well successfully leading a Financial Recovery Plan ahead of schedule, Nick has mentored senior NHS finance colleagues with their career paths and has supported the development of new highly innovative services such as East Kent Beautiful Information in which NHSI has endorsed. A firm supporter of the NHS and public services, Nick provides the team and our clients with highly valued financial and executive support.  

Nick has recently been successfully supporting a challenged NHS Foundation Trust with developing and implementing its Financial Recovery Plan.

Nick as well as a keen golfer and football supporter is a Member of Essex University Audit & Risk management Committee and Governor and Chair of Audit Committee for Colchester Sixth Form College.

Nick can be contacted at or for confidential and sensitive e-mails.


View Nick Gerrard's CV

Jill Griffiths

Jill is a member of the Chartered Society of Physiotherapy has been practising for over 20 years in a number of hospitals in the West Midlands. More recently, Jill has been engaged in a number of In-Form Solution assignments by providing effective solutions and best practice to our new partners. Jill's role is to support the team by providing operational and clinical support including commissioning and service delivery.

Jill can be contacted at


Andrew Hartshorn

Andrew is an executive level manager, with over 30 years’ management/board level experience in public and private sector organisations. 

Andrew has been a Main Board member of techUK (2015-2017), Chair/ Vice Chair of techUK’s Health and Care Council (2010-2015) and Treasurer of the British Computer Society’s Health Executive (2012-2014).

In consulting, Andrew has operated at Director/ Partner level for over 23 years, largely supporting public sector organisations undertaking a wide variety of high profile assignments including complex Organisational Change, Digital Strategy, Business Cases and Services/ Solutions Procurement. He has advised extensively across the UK within the NHS, Central and Local Government, Police Forces, Commercial Companies as well as internationally in Europe, Canada and Singapore.

Andrew can be contacted at or for confidential e-mails.


View Andrew Hartshorn's CV

Peta Hayward

Peta an accomplished HR Director with over 20 years experience of working in large teaching hospitals and community trusts has a wealth of experience of most HR matters and service reorganisation and transformation. As a past winner of the NHS Human Resource Director of the Year award, Peta is seen as one of the UK’s leading authority on NHS HR matters. As well as service redesign and Trust merger, Peta is also highly experienced in skill mix management, recruitment and retention of staff including Nursing staff, sickness and performance and many cost improvement initiatives. 

Peta can be contacted at


View Peta Hayward's CV

Rob Kirton

Rob a fellow of the Chartered Association of Certified Accountants is an experienced executive leader with lots of Board level experience including in undertaking the roles of Chief Executive, Non-Executive and Finance Director of some highly visible organisations in the NHS and charity sectors, covering broad portfolios including finance, procurement, performance, information management, estates, and risk. Rob has undertaken a diverse range of assignments including reviewing budgets, budget setting, impact assessments, QIPP delivery, business cases and financial recovery. Rob provides our team with a wealth of experience and expertise and relish's the role of undertaking multi disciplinary reviews.

Rob can be contacted at or for confidentially sensitive e-mails.


View Rob Kirton's CV

Dawn Bond

Dawn Bond is our Business Manager and Data Protection Officer who is based in our Lichfield Office. Dawn is AAT qualified and has extensive experience of financial packages including SAGE, and QuickBooks as well as comprehensive knowledge of business management processes, GDPR, budget management and contracting. 

Dawn's role is to support the team and our extensive portfolio of international clients. 

Dawn can be contacted at or for confidentially sensitive e-mails.


Loretta Outhwaite

An accomplished Chief Finance Officer and Deputy Chief Officer with extensive experience in healthcare and other government sectors, Loretta delivers financial and operational improvement with passion and integrity.

In addition to having comprehensive finance skills and experience, Loretta has undertaken national, cross-healthcare economy and local programme director and manager roles relating to information technology, professional and service development.

During her career Loretta has had the opportunity to lead and manage across all healthcare sectors, also a wide range of functions, including: performance and contract management, information technology, procurement, information governance, corporate governance and corporate communications. This has provided her with a broad and deep understanding of healthcare and public-sector services.

Having worked within integrated health and care settings for the last 10 years, Loretta understands that a population-based, holistic and integrated approach to health and wellbeing is the only way to achieve clinically and financially sustainable services.  

View Loretta Outhwaite's CV

Charles Harris

Charles a highly experienced NHS Commissioner and Contracts lead has wealth of experience of working with commissioners with the development of integrated care, service reviews, contract lead and QIPP reviews. Charles is very much outcome focused, commercially aware and provides practical support to both commissioners and providers throughout the NHS.

Charles has also undertook a number of high profile roles at Board level including Director of Commissioning in the NHS as well as being an active Trustee of Mind.

Charles can be contacted at or for confidentially sensitive e-mails.

View Charles Harris's CV

Nicole Cooper

Nicole is our Business Analyst and Contracts co-ordinator and co-ordinates our commissioning role for Gibraltar Health Authority and the States of Jersey Health & Social Services for referrals to the UK and Spain. Nicole is an enthusiastic and highly motivated Consultant who is highly analytical and is continually looking at ways to improve performance, outcomes and expenditure. Nicole also supports our contracts team with contract negotiations, performance management of contracts and trends and supports individual patient queries. Additionally, Nicole works on other assignments by analysing data and outcomes and has also supported our team on a number of HR investigations in a number of NHS Trusts.

Nicole can be contacted at or for confidential and sensitive e-mails.


View Nicole Cooper's CV

Liz Heath

Liz is a highly skilled marketing and communications professional with a wealth of experience in the independent and public healthcare sectors including the NHS, Private Hospital Groups as well as a number of overseas organisations.

Liz is an integral part of the In-Form Solutions team and has supported with the strategic management and planning of both commercial and NHS private patient units, including the development of a number of communication plans.

Liz can be contacted at


View Liz Heath's CV

Adam Suter

Adam is our Strategic Digital Consultant with over 15 years’ experience in supporting private and public-sector organisations. With a background in creative services, Adam has a broad range of skills in all things digital – from research and design through to analysis and reporting; taking a hands-on approach with all projects.

Adam utilises his knowledge of Information Technology and Digital Marketing to support In-Form Solutions and our clients with a wide range of on-screen and tangible marketing solutions.

Adam can be contacted at

Sharon Louca

Sharon is our Quality Manager who co-ordinates and manages our Quality Management Schemes and processes. Sharon has a wealth of professional expertise whose experience of administering management systems to British Standard Quality for organisations from small to large covering all industry sectors and supports a number of clients with developing their quality management systems.

Sharon can be contacted on

Ben Griffiths

Ben is a Data Analyst, who supports In-Form Solutions with analysis and research. He has experience system design, project and performance management and supports some of overseas clients. Ben also supported our Innovation Programme at the Heart of England Foundation Trust which generated over 250 new ideas for service improvement as well as supporting some of our team in undertaking the QIPP Reviews.

Ben supports our commissioning contracts in the Channel Islands and Gibraltar and produces the contract management performance reports.

Ben can be contacted at or for any confidentially sensitive e-mails.

Oliver Griffiths

Oliver a Data and Business Analyst a First Class Honours Physics Graduate who supports In-Form Solutions with analysis and research. He has experience with system design, project and performance management. Oliver undertakes some detailed analytical and business management research and analysis for our clients in the UK and overseas

Oliver can be contacted at


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  • Phone

    +44 (0)1543 560 280

  • Head Office

    Lichfield Business Village
    The Friary, Lichfield
    WS13 6QG
    United Kingdom